What is NIL? Has it improved or hurt college sports?

What is NIL?

Do you think the NIL has improved or hurt college sports?

As college sports reach a pivotal turning point, understanding Name, Image, and Likeness (NIL) is essential. NIL refers to the rights of college athletes to monetize their personal brand while retaining their amateur status. Through various legislative efforts and NCAA-approved NIL policies, student-athletes can now participate in endorsement deals, build a robust social media presence, and launch personal business ventures.

Previously, student-athletes were strictly prohibited from profiting in these ways, which sparked debates over fairness and exploitation in college sports. With the advent of NIL opportunities, athletes can now financially benefit from their hard work and growing fame, marking the start of a new era in college athletics.